Privacy Terms – Mikkeller Beer Celebration Copenhagen APP

This Privacy Terms are about The Mikkeller Group’s practices regarding the collection, use and disclosure of information, including your personal information when you use the Mikkeller Beer Celebration Copengagen APP (hereinafter the “APP”).

Collecting Information

We store information about you such as:

  1. Information collected automatically
    We collect and store a basic fingerpint of your smartphone, computer or other electronic device used to access the APP, comprising device IDs, software characteristics, connection information and statistics on push notification usage.

Using the Information

We use the collected and stored information to analyze and administer the APP, marketing and other services, comprising:

Disclosure of Information

We disclose the collected and stored information about you to third parties as follows: 

We share your information among the companies of The Mikkeller Group for data processing and storage, for making decisions about service improvements and content development and for other purposes described in this Privacy Terms.

We use other companies to perform services (Service Performers) on our behalf. We might engage Service Performers to provide marketing, communications, IT services etc. to optimize the APP, to analyze and enhance data regarding your interactions with the APP and to process surveys. Such Service Performers may have access to your device information. We do not authorize the Service Performers to use or disclose your personal information except in connection with providing their services.

The Mikkeller-Group may disclose and use your personal or other information where we believe such disclosure is needed to satisfy any applicable law or regulation, to enforce applicable terms of use, to detect, prevent or otherwise address illegal or suspected illegal activities, to protect against harm to the rights or property of The Mikkeller-Group or the users of the APP.

In connection with any reorganization, merger or sale of or within the Mikkeller-Group we will transfer information, including personal information, provided that the receiving party agrees to respect your personal information in a manner that is consistent with this Privacy Terms.

How to Unsubscribe

If you no longer want to receive mobile push notes from us you can delete the APP.

Deleting Information

You may ask us to delete device information that we hold about your device – please contact

Legal Age

You must be of legal age (in Denmark 18 years old) or older to use the APP. in other jurisdictions the legal age may be older that 18, in which case, you must satisfy that age in order to use the APP.


We use reasonable administrative, physical and managerial measures to safeguard your personal information against loss, theft and unauthorized access. Unfortunately, no measures can be guaranteed to provide 100% security. Thus, we cannot guarantee the security of your information.

Changes of this Privacy Terms

We will update this Privacy Terms form time to time in response to changing legal, regulatory or operational requirements. We will provide notice of any such changes. Your continued use of the APP after such updates take effect will constitute acceptance of those changes. If you do not accept any updates to this Privacy Terms you may delete the APP.

Contacting Us

For any question concerning the use of the APP or this Privacy Terms please contact Alternatively, you can write to Mikkeller ApS, Vesterbrogade 20, 1. th., DK- 1620 Copenhagen, Denmark.

Last updated: April 25, 2017